We're People Powered

Here at BerryWorld we love berries and we are genuinely excited by what we do. We're a people powered business and berries make our world go round.

Our award winning berry varieties come from a variety of award winning people across our local teams.

We understand that long term sustainable growth can only come from a hunger to keep moving forwards. Our mission to grow the berry world together is driven by our values and the idea that great work is born from appetite, relationships, sustainability and confidence.


Our story roots back to Louis Olins, founder of Louis Reece, who delivered fruit to London's Spitalfields Market by horse and cart back in 1919.

Roll on to 1994 and, after discovering potential in the berry market, BerryWorld was formed as a joint venture with Edward Vinson Limited, with Adam Olins as the founder and Managing Director.

Today we are a fourth-generation, family-founded, and future focussed, berry company. We have multi-local international teams operating across every part of the supply chain. Through these operations and our close working relationships with growers and customers alike, we ensure a sustainable supply of world class berries that are bursting with goodness all year-round.

Meet some of our team, the people behind the packs™, below or get in touch if you think you'd be a berry good fit working for BerryWorld.

Your local team

Premium fresh berries are grown exclusively for BerryWorld Australia by strawberry, pineapple and mango grower Piñata Farms.

Growing delicious berries starts with choosing the right varieties. Our experienced growers personally taste hundreds of new BerryWorld varieties developed around the world before selecting the ones we know Aussies will love. Careful grower practices – adapted especially for Aussie conditions – ensure our berries are always luscious and sweet and look the way strawberries and raspberries should! And because we've been so clever in our varietal selection, berries are grown in two Queensland locations and one Tasmanian location, so you can buy them all year 'round.

Australia’s favourite strawberry producer, Piñata Farms of Queensland, is the exclusive producer of premium BerryWorld varieties in Australia.

Gavin Scurr, Managing Director

Gavin Scurr is a seasoned fresh produce grower and industry leader with experience spanning more than 30 years in Australian horticulture. He is Managing Director of Australian fruit producer Piñata Farms Pty Ltd which produces pineapples and strawberries year-round and specialty Honey Gold mangoes seasonally. The Queensland-based business has produced premium strawberries since 2000. In 2015, it expanded operations to begin year-round production and, in 2016, ventured into substrate production. Gavin is renowned as an industry visionary and innovator. In 2016, Gavin was appointed Managing Director, Australia.

Gavin Scurr Crop